Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

20070727

Holes in your Granny Smith

On July 20, the new national EnergyStar standards went into effect. These standards are, as expected, more stringent than the last set. They "are expected to save consumers and businesses more than $1.8 billion in energy costs over the next 5 years and prevent greenhouse gas emissions equal to the annual emissions of 2.7 million vehicles."

This is fantastic! As with the recent proposal to strengthen the CAFE Standards for the first time in 30 years, America seems to be regulating its way closer to carbon sustainability. This is change that is undeniably worthwhile, independent of the corporate expenditures needed to make it happen.

I'll give you one chance to guess what major computer manufacturer is blantantly disregarding the new conservation rules...think hard...you guessed it! Our good friend Apple computer. Not a single product in their lineup meets the new standards, though they knew months ago that this change was coming (Acer, Gateway, Lenovo, Toshiba get green points for taking heed).

20070710

iPhone Power Pwn

Years ago, the iPod brand spearheaded an industry-wide move toward planned obsolescence with the introduction of rapid-discharge devices sans consumer-serviceable batteries. While Apple claimed this move would improve post-consumer waste management by ensuring proper disposal of heavy metal laden batteries, it in fact worsened the situation as people discarded the entire device instead of just swapping out a dead battery.

Now Apple delivers another fantastic money-grabbing mobile power ruse: iPhone batteries that are replaceable, but only at a price. Consumers will be forced to "submit their iPhone to Apple for battery service. The service will cost users $79, plus $6.95 for shipping, and will take three business days" to complete, during which time the consumer has the option of paying almost that much again for use of a rental phone. Do you really think people will do it? Or will they just re-invest in a shiny new iPhone Nano, conveniently set for release around the time iPhone batteries will begin to expire en masse...

Here are three great technologies Apple should fund, technologies which might actually reduce their iWaste quotient, not just boost the bottom line: