20070710

iPhone Power Pwn

Years ago, the iPod brand spearheaded an industry-wide move toward planned obsolescence with the introduction of rapid-discharge devices sans consumer-serviceable batteries. While Apple claimed this move would improve post-consumer waste management by ensuring proper disposal of heavy metal laden batteries, it in fact worsened the situation as people discarded the entire device instead of just swapping out a dead battery.

Now Apple delivers another fantastic money-grabbing mobile power ruse: iPhone batteries that are replaceable, but only at a price. Consumers will be forced to "submit their iPhone to Apple for battery service. The service will cost users $79, plus $6.95 for shipping, and will take three business days" to complete, during which time the consumer has the option of paying almost that much again for use of a rental phone. Do you really think people will do it? Or will they just re-invest in a shiny new iPhone Nano, conveniently set for release around the time iPhone batteries will begin to expire en masse...

Here are three great technologies Apple should fund, technologies which might actually reduce their iWaste quotient, not just boost the bottom line:

1 comment:

Beata said...

People should read this.